In preparation
Headless starter kit
The Next.js + WPGraphQL + Tailwind v4 base we use for Express Commerce System projects, documented and MIT licensed.
How we build, in the open
Most studios hide their process. We publish ours, because anyone can claim quality and very few can show it.
This site, as a spec sheet
- Framework
- Next.js App Router, server components by default
- Content
- Headless WordPress through WPGraphQL
- Styling
- Tailwind CSS v4, one stylesheet, no UI kit
- Fonts
- Self-hosted variable font, no render blocking
- JavaScript budget
- Only the header, theme, language and forms hydrate
- Languages
- English and Spanish with hreflang
- Analytics
- Consent mode, denied by default
- Performance target
- Lighthouse 90+ on mobile, every page
Principles
Measure before claiming
Every delivery ships with a Lighthouse report. If a number is on our site, you can verify it.
Fewer dependencies, fewer failures
Each plugin or package is a future update and a possible hole. We add them only when they pay rent.
Editors are users too
The CMS is designed for the person updating prices at 9pm, not for the developer.
Boring infrastructure
Proven hosting, predictable deploys, backups you have tested. Excitement belongs in the product, not in production.
Open work
Follow on GitHubIn progress
Interactive experiments
Scroll-driven and 3D landings built with GSAP and React Three Fiber, published as visitable demos.
In progress
Playground
Small tools and API experiments, each with a live demo or a short write-up of the decisions behind it.
If your biggest concern is that it looks pretty, we are probably not the right team.
If you need a site that performs, gets found and keeps working, answer a few questions. It takes three minutes and tells us both if there is a fit.